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Production Studios & MultiMedia Services

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Fresh Coast Rides Along on Canadian Investor’s Chicago Field Trip

At Fresh Coast, we understand that every project we undertake is important to our clients even when it may not seem all that exciting or challenging to us. So when Ottawa Canada-based Innovateurs asked us to film a 3-day seminar in Chicago conducted by Canadian real estate guru Steve Martel, http://www.stevemartel.com we said “Sure. We can do that.”

The attendees had all come from Canada to learn about investment opportunities in the Chicago real estate market.

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On the first day, they toured Chicago neighborhoods on the verge of gentrification. We got some great footage of them cautiously poking their way through dilapidated buildings destined to soon be rehabbed into $300,000 condominium units.

Days two and three were devoted to speaker presentations at the J.W. Marriott.
http://www.marriott.com/hotels/travel/chijw-jw-marriott-chicago/
Normally for us this would have been a “no brainer”. Put a camera in the back of the room and try to stay awake for two days. But this one turned out to be a little more of a challenge.

Meeting room adjusted
Because the attendance was much larger than expected, the sessions were moved from a well-lit, video-friendly meeting room to a huge 6,000 square foot ballroom illuminated only by dim chandeliers hung from the 20 ft. high ceiling. There was no time or budget to bring in a lighting grid. We had to find a way to make it work.

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Canon claims their C100 cinema cameras will make a perfectly acceptable picture at ISO 8000.
http://www.usa.canon.com/cusa/professional/products/professional_cameras/cinema_eos_cameras/eos_c100#Features
Actually they claim even more, but ISO 8000 would be enough to allow us to pull this off, and worked!!

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The footage, shot from the back of the ballroom with a Canon 100-400 L zoom looked amazing. We were able to keep our promise of “providing solutions”, not just crew and gear.

A “routine” project for a Chicago law firm turns into a technical challenge.

When the law firm Katten Muchin Rosenman (www.kattenlaw.com) asked us to record a live multi-media presentation by UCLA Law Professor Jerry Kang (www.law.ucla.edu/faculty/faculty-profiles/jerry-kang) at their Chicago offices, it seemed almost too simple. Film the professor speaking, get a copy of his PowerPoint, and then edit in the slides later. The finished video was to be distributed to Katten’s 13 offices in the U.S., London and Shanghai.
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But then we learned that Professor Kang’s support visuals were not PowerPoint, Keynote, or anything else we had ever heard of. He was using a touch screen, interactive program called “Mind Manager” which allowed Kang to move through the visuals and link to a variety of different media more or less at will. There was no way we could re-create this presentation in post.

We needed to find a way to capture the Mind Manager visuals live in high definition during the presentation. After assessing Katten’s in-house AV system, we realized we would need to tap into their 5 BNC / VGA system. This would require scaling the image to 1920X1080 using our TV One Universal Scaler (http://www.tvone.com/video-scalers), convert the signal to HDSDI with a Black Magic Design Terranex 2D Broadcast Converter (https://www.blackmagicdesign.com/products/teranex), and then send it to an AJA KiPro hard disk video recorder (https://www.aja.com/en/products/ki-pro).

We ended up hauling in a little more gear than the IT people at Katten had probably expected, but everything worked and the finished video looked great.
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