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Fresh Coast Productions Creates Cost-Effective New Product Launch Video for InControl Medical.

One of the challenges in this business is finding a way to provide high production value video solutions that will accomplish the client’s objectives even when the budgets are small. A perfect example is the new product introduction video we recently produced for InControl Medical www.incontrolmedical.com.

All InControl wanted was to have their VP of Clinical Services explain the product’s features and benefits in front of a camera - the preverbal “talking head”.

InControl Green Screen Studio Shoot

To add a little more production value, while still keeping costs low, we employed a green screen technique that would allow us to film the presentation in our studio, and then make it appear that the VP was speaking in an actual corporate office setting. Pretty simple stuff actually, but that extra bit of green screen compositing added a lot of perceived production value for very little additional cost.

InControl Green Screen Studio Final Composite
We filmed using our Canon Cinema EOS C100 recording to an external Blackmagic Video Assist recorder. The resulting ProRes 422 video keyed perfectly. This is one of our favorite camera solutions for great looking video on a limited budget.

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